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12 Signs Your PR Needs An Intervention

Intervention

Sometimes it takes more than a webinar or a whitepaper to get the point across. 
If you (or your boss) identify with any of these, it might be time for a healthy dose of reality.
Does the sound like your PR firm? Email me - I have a long list of savvy, scrappy agencies and PR pros ready to roll.


12 Signs Your PR Needs An Intervention

  • Your press kit has to be bound, stacked or downloaded.
  • You have a hanging file full of pull quotes.
  • You refer to spamming journalists as, "pr distribution." 
  • Your idea of PR software is Microsoft Word.
  • You plan to keep pace with trends by hiring younger.
  • Your Twitter feed includes a link to a doc, pdf or white paper.
  • You think you can make your press release "social" by adding a "share this" button.
  • Your PR tools include a fax machine and a bluetooth headset.
  • Your press release reads like a tag cloud of keywords, an seo masterpiece.
  • You rely solely on media outlets to reach your customers or consumers.
  • You've sent an email in the last 6-months that included an attached press release.
  • You still think hashtags (###) signify "the end." 

Cure your lackluster PR. Fill your prescription at pitchengine.com.

Build digital press kits, pitches and newsrooms. Create engaging, consumer-facing PR content  - optimized for search and social media.
Get the word out™ to real people about what you do. 

PitchEngine is good medicine. 

Call 307-855-4011, Email or Tweet us.
Sorry, no faxes ;) 

Follow Jason on Twitter. 

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Jason Kintzler

Jason Kintzler

Jason Kintzler is the Founder and CEO of PitchEngine, a social publishing platform used by more than 45,000 businesses worldwide including Fortune 500 companies like Pepsico, H&R Block and Zappos.

A former anchorman turned PR pro, Jason got his start in content creation at a young age - ripping out the pages of his Dr. Suess books and pasting in his own. He was first published nationally in 3rd grade when Wombat Magazine ran a full feature including his story and illustrations. Throughout his career in television and media, Jason met and interviewed many politicians, thought leaders and celebrities who helped shape is approach to business and life.

Jason regularly shares his passion for new media and business by speaking to groups of all sizes at events like SXSW, PRSA and at universities like Stanford, USC and Marquette. He believes that success is directly attributed to an incredible work ethic, passion and creativity and requires jumping fences and challenging status quo at every juncture.

A tribute to social media and a gritty Wyoming independence and work ethic, Jason bootstrapped his startup in 2008, refusing venture capital investment and multimillion-dollar acquisition offers along the way. He believes that through PitchEngine, businesses of all sizes will create better content and tell their own stories in new ways.

Jason has been credited with “heralding in a new era of public relations” by creating “one of the PR industry’s most transformative innovations.” Jason and/or PitchEngine have appeared in several popular books including; Engage, Twitterville, Putting the Public Back in Public Relations, SocialCorp and Social Media Marketing for Dummies.

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