9 Signs You Might Still Need a PR Wire Service

9

1. You don't have any relationships in your client's industry.

2. Your agency doesn't "do" social media.

3. Your client has a bottomless budget and they're happy just knowing their press release "went out." (See The "Magic" Behind PR Wire Distribution)

4. You are fired-up that you could be entered to win a "Free iPad." 

5. Corporate Compliance says, "This is how we do things," and you're cool with that. (See Google Drops PR Wire for Earnings)

6. You think journalists will tell the story better than you or your client - assuming you actually get through to one. (See Brand Journalism)

7. You think email attachments are "handy" and the Word Doc is an industry staple.

8. You just can't get enough webinars and whitepapers about engagement, influence and ROI.

9. You signify the end of your day with three hastags.

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Jason Kintzler

Jason Kintzler

Jason Kintzler is the Founder and CEO of PitchEngine, a social publishing platform used by more than 45,000 businesses worldwide including Fortune 500 companies like Pepsico, H&R Block and Zappos.

A former anchorman turned PR pro, Jason got his start in content creation at a young age - ripping out the pages of his Dr. Suess books and pasting in his own. He was first published nationally in 3rd grade when Wombat Magazine ran a full feature including his story and illustrations. Throughout his career in television and media, Jason met and interviewed many politicians, thought leaders and celebrities who helped shape is approach to business and life.

Jason regularly shares his passion for new media and business by speaking to groups of all sizes at events like SXSW, PRSA and at universities like Stanford, USC and Marquette. He believes that success is directly attributed to an incredible work ethic, passion and creativity and requires jumping fences and challenging status quo at every juncture.

A tribute to social media and a gritty Wyoming independence and work ethic, Jason bootstrapped his startup in 2008, refusing venture capital investment and multimillion-dollar acquisition offers along the way. He believes that through PitchEngine, businesses of all sizes will create better content and tell their own stories in new ways.

Jason has been credited with “heralding in a new era of public relations” by creating “one of the PR industry’s most transformative innovations.” Jason and/or PitchEngine have appeared in several popular books including; Engage, Twitterville, Putting the Public Back in Public Relations, SocialCorp and Social Media Marketing for Dummies.