Posterous theme by Cory Watilo

State of the Pitch™

We're just hours away from launching the new PitchEngine and I'm thrilled to be the one that gets to do it!

With our new SEO capabilities (announced yesterday), PitchEngine now enables businesses and organizations to get the word out using social and search optimization.

What's the new PitchEngine all about?
  • Spread the news about a business, organization or event and easily share it with your social networks, search engines or next door neighbor. It’s the new way to get found.
  • A Pitch™ is a neat little package of content you want to share with the world. It can be an announcement, press release, resume or maybe the recipe for your grandma’s cookies. What goes in it is up to you, the nutty power of how it works is up to us.
  • Anyone can use PitchEngine to tell their story and get found. We’ve built in features to serve the multinational PR agency, small business owner or weekend garage band. Journalists and bloggers use it to discover sources and find compelling content.
  • Easily create a search engine optimized Pitch™ and then choose who you'd like to share it with: media, bloggers, social networks, email lists and more!
Pitchengine-logo
What we've learned and what I think.
People have websites and blogs. But those sites are stuck on an island. They have to get people to come there. So, they try to learn SEO techniques they can implement to get search users to find them. Then, they go to social networks and try to draw their friends and followers onto their island. Not an easy task.

Businesses also look to Facebook and Twitter as places to interact with their consumers or customers. While this has amazing power, it's difficult to get your message across, meaning - these social sites just aren't good story-telling platforms.

Enter the Pitch. It can be an announcement, press release, band bio or maybe the recipe for your grandma’s cookies, whatever. Point is, it is a way for you to package up the story - the whole story - and share it with context. And, it travels around to all the places you need it to be.
  • It plays nice with your website or blog - you post it on PitchEngine and it will auto-post to your site or blog.
  • It' social media optimized and integrates easily with your networks - One click and it's on your Brand's Facebook Fan Page
  • People can engage and interact with your Pitch - Bloggers and other readers can follow a brand or direct-message the Pitch creator to get more info
  • It's living! Unlike a press release, once you publish it can be edited, updated and found on search engines
  • It's search engine optimized - Read more about our amazing new proprietary technology thanks to Zog Media 
  • It's fun! There's a reason universities are implementing it into their Communications curriculum, it fosters good, creative writing.

The new platform is the result of thousands of really smart, creative users who showed us that there's more to marketing then print ads and press releases.

Welcome to the start of something, I think, will be big.
It's been a joy to interact with each of you on a personal level as we build what we're so passionate about!

Jason Kintzler
Founder/CEO, PitchEngine 

 

§

Jason Kintzler

Jason Kintzler

Jason Kintzler is the Founder and CEO of PitchEngine, a social publishing platform used by more than 45,000 businesses worldwide including Fortune 500 companies like Pepsico, H&R Block and Zappos.

A former anchorman turned PR pro, Jason got his start in content creation at a young age - ripping out the pages of his Dr. Suess books and pasting in his own. He was first published nationally in 3rd grade when Wombat Magazine ran a full feature including his story and illustrations. Throughout his career in television and media, Jason met and interviewed many politicians, thought leaders and celebrities who helped shape is approach to business and life.

Jason regularly shares his passion for new media and business by speaking to groups of all sizes at events like SXSW, PRSA and at universities like Stanford, USC and Marquette. He believes that success is directly attributed to an incredible work ethic, passion and creativity and requires jumping fences and challenging status quo at every juncture.

A tribute to social media and a gritty Wyoming independence and work ethic, Jason bootstrapped his startup in 2008, refusing venture capital investment and multimillion-dollar acquisition offers along the way. He believes that through PitchEngine, businesses of all sizes will create better content and tell their own stories in new ways.

Jason has been credited with “heralding in a new era of public relations” by creating “one of the PR industry’s most transformative innovations.” Jason and/or PitchEngine have appeared in several popular books including; Engage, Twitterville, Putting the Public Back in Public Relations, SocialCorp and Social Media Marketing for Dummies.

Tumblr