What Entrepreneurs Can Learn from Cowboys: Lesson 1

Kintzler3
The first time my dad hoisted me up into the saddle I was about three-years-old. I still remember the fear I had sitting atop that seemingly HUGE horse. I was just a kid that really wasn't all that into horses. I was raised around them, but never felt the need to get serious about them. My dad however, had a different idea.

For him, it wasn't about me being ready or comfortable getting on a horse. Instead, it was an early childhood lesson - a sort of trial by fire. 

I've always had an inclination that my "cowboy" upbringing would play a critical role in my life as an adult. I didn't exactly grow up with spurs on my boots, but I was branded with a sort of independence and self-reliance that's indicitive of the cowboy. My philosophy has always been that hard work pays off and no one owes me anything. I think this mentality can foster great entrepreneurs who aren't afraid to make the difficult decisions, take chances and be solely responsible.

Although there were many seeds of ideas and concepts, PitchEngine was my first startup. I had no experience in building a business, especially one without a roadmap or competitors. Of course, I had my reservations. It would be difficult to come up with enough money to begin production. And, I had to balance it with my current career and newly started family (I was married the summer before I launched PitchEngine). However, I knew that I was on to something. It was just a matter of pulling the trigger on an idea that had been keeping me awake for months. 

With eyes wide open, I rode up the mountain full speed. It didn't matter that there were huge risks. If I got bucked off - which I did several times along the way - I would get back on and ride thru it. I didn't take anyone's lead. Instead, made the rules up as I went. If I failed, it would be by my own doing. That, I could live with.

Today, now that I have two little buckaroos of my own, I'm reminded of those lessons that their cowboy grandpa gave to me. It's these lessons and this lifestyle that will contrbute to their success in life. 

If I could have a hand in breaking-in the entrepreneurs of tomorrow, I'd round them up and teach them the fundamentals and cowboy work ethic that I was fortunate enough to recieve - whether I liked it at the time or not. 

Cowboy Entrepreneur Lesson 1:

In Order to Ride You Must Risk Being Bucked Off.

§

Jason Kintzler

Jason Kintzler

Jason Kintzler is the Founder and CEO of PitchEngine, a social publishing platform used by more than 45,000 businesses worldwide including Fortune 500 companies like Pepsico, H&R Block and Zappos.

A former anchorman turned PR pro, Jason got his start in content creation at a young age - ripping out the pages of his Dr. Suess books and pasting in his own. He was first published nationally in 3rd grade when Wombat Magazine ran a full feature including his story and illustrations. Throughout his career in television and media, Jason met and interviewed many politicians, thought leaders and celebrities who helped shape is approach to business and life.

Jason regularly shares his passion for new media and business by speaking to groups of all sizes at events like SXSW, PRSA and at universities like Stanford, USC and Marquette. He believes that success is directly attributed to an incredible work ethic, passion and creativity and requires jumping fences and challenging status quo at every juncture.

A tribute to social media and a gritty Wyoming independence and work ethic, Jason bootstrapped his startup in 2008, refusing venture capital investment and multimillion-dollar acquisition offers along the way. He believes that through PitchEngine, businesses of all sizes will create better content and tell their own stories in new ways.

Jason has been credited with “heralding in a new era of public relations” by creating “one of the PR industry’s most transformative innovations.” Jason and/or PitchEngine have appeared in several popular books including; Engage, Twitterville, Putting the Public Back in Public Relations, SocialCorp and Social Media Marketing for Dummies.